David Ellis – President

Dave's 10-year career as Advertising Director for The Moorings provided him with an insider's view of what a company experiences in hiring, directing and coping with advertising agencies. Critical lessons were learned about building a brand and preserving its integrity, developing responsible campaigns, measuring results and directing creative resources in balance with internal marketing capabilities.

Realizing an unmet need for dependable creative talent and expert counsel under sensible terms, Dave created Affinity Marketing – an agency that understands controlling costs, defines clear plans and provides high value for the talent you need to put those plans into action.

Starting nearly 30 years ago as a graphic designer, Dave's professional focus evolved to developing multi-channel integrated communications, proven marketing strategies and tactics that produce a competitive edge for Affinity's clients. Dave's key to success is dedication to Affinity's mission: help clients get the maximum return on investment from their marketing. This involves engineering the right balance of the message, audience and medium to deliver highly effective and professional communications.

Back to top

Mary Orme – Public Relations, Social Media, Copywriter

Mary's 15-year career in sales—all of it in the marine industry—has evolved into that of a talented and diverse marketing communicator. Mary sold luxury yacht charters and eventually became a yacht broker for The Moorings back in the 90's before she joined the Affinity team in 2001.

With an indisputable finesse for search engine optimization copywriting, her English major and study of Ogilvy’s principles of Copywriting and Public Relations, Mary has built fine-tuned relationships with the media so that your company’s news gets the attention it deserves.

To keep current with changes in B2B marketing techniques, Mary has fully embraced social media as a powerful sales platform. Her liaison with editors and dedication to writing that maximizes SEO strategies means your communications are fine-tuned, highly visible and well-received online.

Back to top

Michael O’Keene – Art Director

Michael's career as a Graphic Designer and Art Director included agency experience prior to joining Affinity twelve years ago. A graduate from the University of South Florida with a Bachelor in Fine Arts degree, Michael also received extensive computer software training at the International Academy of Design in Tampa, Florida. His specialty is developing and producing premium-quality creative on time and within budget. Michael takes great pride in keeping up to date with computer techniques and design technology.

Back to top